audited 5 local businesses, all 5 were missing from the map pack in their own town

Did the SEO audit lesson on the top 5 from my sheet. Every single one was invisible for "[their trade] near me" in their own town. Three didn't even have a Google Business Profile.

One dog groomer has 4.9 stars on Facebook from 200 reviews and doesn't exist on Google at all. Mad.

Turned that one into a one-page pitch with the deck lesson. Sending it Monday. Wish me luck.