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← Make money with AI · Mission 34 of 37

Build email flows that make Shopify stores money

Sign up to a small online shop's newsletter, leave something in the basket, and watch what arrives. Usually one email, sometimes none. Build the four automatic flows every store needs (welcome, abandoned checkout, post-purchase, win-back), write them with AI from the brand's own facts, and prove what they add with a holdout test instead of the platform's flattering numbers.

165 minIntermediateTools: Free to learn on Klaviyo's free plan or Shopify's built-in email. Clients pay their own platform costsStep 1 free
Four flow blueprintstriggers, filters, timing and the job of every email, for Klaviyo or Shopify Messaging
A copy systema brand sheet, prompts that only use the client's facts, and sample emails to model
A reporting scriptrevenue per recipient for every email, and a holdout test that shows what the flows really added
  • A mystery-shop audit that becomes your pitch, plus outreach, proposal and report emails
  • Setup plus retainer pricing, with the maths for you and for the client
Before you start
  • A free Klaviyo account and a Shopify trial or development store to practise on (you create these yourself)
  • Python 3.9 or newer for the reporting script. New to the terminal? Terminal survival kit
  • Any AI chat for drafting
  • Clear, friendly writing and an eye for what makes a small brand feel personal
01/07Why flows are the first email work a store should pay for0 done
STEP 01 of 07~15 min

Why flows are the first email work a store should pay for

Understand why automatic flows earn more per email than newsletters, and what the client is buying.

  1. Newsletters go to everyone. Flows go to people at the moment they're interestedSomeone who just joined the list, someone who got as far as checkout, someone who bought last week, someone who bought six months ago and drifted off. A store with no flows sends the same email to all of them, or nothing at all. That's why flows typically earn far more per email sent than campaigns, and why they keep earning every day without anyone pressing send.

  2. Most small stores have the tools and haven't done the workShopify's own email (now called Shopify Messaging) includes the first 10,000 emails a month free and has templates for welcome, abandoned cart and win-back emails. Klaviyo is free for up to 250 active profiles and 500 sends a month, then paid by list size. The software isn't the barrier. Writing 13 good emails in the brand's voice, building the logic, testing it and measuring it properly is.

    Careful
    • What it takes. About 14 hours for a full setup (13 emails, four flows, testing) once you've built them twice.
    • A feel for small brands: the emails must sound like the founder, not like a template.
    • Honest measurement: platforms count any purchase within a few days of an open or click, which flatters the numbers. You'll run a holdout test instead, and sometimes it'll say "not proven yet".
    • Steady outreach: mystery shops take a week to run, so keep several going at once.
    • Who this suits: you write well, you like logic and checklists, and you enjoy small brands with a story.

  3. The kitread the kit overview or download everything: the blueprints, prompts and sample emails, the reporting script, the mystery shop sheet, the pricing calculator and outreach scripts.

✓
CheckpointYou've chosen one niche of small Shopify stores (candles, coffee, pet treats, skincare, clothing) to start in.
If it breaksKlaviyo or Shopify Messaging?
Klaviyo or Shopify Messaging?
Use what the client already has. Shopify Messaging is free for most small stores and lives inside Shopify. Klaviyo has more detailed segmentation, splits and reporting, and is worth its cost once a list is in the thousands. The blueprints work in both.
Still stuck? Ask the community
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