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← Make money with AI · Mission 4 of 37

Price it, pitch it, get paid

You've got an audit and a deck. Now turn them into money: contact the owner the legal way, run a 15-minute call that sells by showing, walk away with a real price in pounds, and get paid properly.

45 minBeginnerTools: FreeStep 1 free
A legal way to contact each business, depending on what type of business it is
A 15-minute call script that sells by showing, not pushing
A worked pricing example in pounds you can copy, plus three ways to package it
  • The basics of getting paid and staying right with HMRC
Before you start
01/06Check who you're allowed to email0 done
STEP 01 of 06~5 min

Check who you're allowed to email

UK marketing law treats some businesses like private individuals. Get this wrong and you're spamming.

  1. Under the UK's electronic marketing rules (PECR), the ICO's guidance ↗ splits businesses into two groups:

    • Limited companies, LLPs and other corporate bodies: you can send them a marketing email without asking first.
    • Sole traders and some partnerships: these count as individuals. You can only email them if they've specifically agreed to it.

  2. Most small local businesses (plumbers, cafes, salons) are sole traders. To check, search the business name on Companies House ↗. If it shows as an active "Ltd", you can email. If it's not there, treat it as a sole trader: phone them or walk in instead.

    CarefulEvery marketing email must say clearly who you are and give a simple way to opt out ("reply STOP and I won't contact you again"). If someone says no, keep a list and never contact them again. The ICO also expects you to check business phone numbers against the TPS and CTPS ↗ do-not-call lists before cold-calling.
✓
CheckpointFor your first business, you know whether it's a limited company (email is fine) or a sole trader (phone or visit).
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